Morning Dew Franchise

FREQUENTLY ASKED QUESTIONS

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How long has MDM Franchising been in business?

MDM Franchising has been in business since 2018. However, the location that proved the concept, first opened in 2014, and is now one of our Franchises.



What is the initial total investment cost for my franchise?

The estimated initial investment for a single unit Morning Dew Massage Franchise is between $238,084.00 and $385,213.00.



Does MDM provide any financing?

No, we do not offer any in-house financing. However, we are listed on the SBA Franchise Directory which streamlines the process when seeking capital. We have developed a relationship with third party financing sources that we can refer you to.



What is the initial Franchise Fee?

The initial franchise fee is $35,000.00. You will pay the full Initial Fee in one installment of $35,000 for access to our site selection manual & Training upon signing the Franchise Agreement.



Do you offer Area Development arrangements?

Yes we do. The initial Franchise Fee for an Area Development franchise is the initial Franchise Fee plus the total discounted Initial Fee for each additional Franchise Business to be developed. The more businesses you develop, the bigger the discount.



What is the term of the Franchise Agreement?

The initial term is for 10 years, with a successive option for an additional ten years.



What is MDM Franchising Royalty Rates?

MDM charges 6-5% of Gross Sales as royalties that decreases as your sales increase, far below our competitors.



What location size must I establish?

Minimum 2,000 square feet with between 5 and 7 Treatment rooms.



How can I find my location?

Probably the most important thing that you can do when seeking a location for your business is to locate and use the services of a good and qualified Commercial Property Realtor. He/she will help you to find a location, advise you, provide you with valuable information (local traffic counts and demographics) and help you to negotiate your lease. The best part is that they will not cost you a penny! They are paid by lessor. However, we will touch on some of these items in training.



What about training?

You will complete 3 levels of training, a pre-training text, the Initial Training text, and Morning Dew university on the job training. You must complete the Pre-Training Program prior to coming to the Initial Training Program



How do I get started?

The first step is to fill out the Franchise Application Form online or enclosed with your packet. Upon receipt of the Franchise Application, and supporting documents, we will review and determine whether you are approved to receive our Franchise Disclosure Document (FDD) which outlines our agreement, company history and financials.



Upon executing the Prelim Agreement, what are the next steps?

The next steps in the planning process include: obtaining final financing, Business entity and License setup, Franchise Agreement execution, Site Selection, lease negotiations (if applicable), Initial comprehensive Training, Grand Opening planning, along with other steps to open your business. Don't worry - we walk you through it all.



What should I do when looking for a location to set up my Morning Dew Massage Franchise?

When looking for a site for your Morning Dew Massage Franchise, you should look at the following factors: Excellent parking Rear receiving door w/ ramp (if necessary) When looking at population densities, we recommend the following averages for your area, (within a 3 mile area): 50,000 residents 20,000 households 25,000 employees (or other daytime residents) 2,000 businesses/offices Area growth of at least 1% for 5 consecutive years 35 mph speed limit preferred • $50,000 average income
• 30,000 average daily traffic count
• Zoned for mixed beverage license (if applicable)
• Close to retail generators (supermarket, home improvement, theaters, etc.)