Our Matching Process
We refer to our process as “matching” because both parties need to get to know one another over a period of time in order to decide if there’s a “match.” The Morning Dew business model is a epic and exciting opportunity, but it’s not right for everyone nor is everyone right for it. Our 7-step matching process is key for a successful, long term partnership
Get Acquainted - (Review information, attend a webinar, and one on one consultation)
After you have filled out the Franchising Opportunity Form, a MDM representative will schedule a “Get Acquainted” telephone call. Based on our conversation – we mutually will determine if we would like to speak again so that we may provide you with additional information, including
A) the concept difference for Morning Dew,
B) store operations, location, demographics, and
C) leasing build-out and start-up costs.
Concept Compatibility Call
Following the initial phone call, we will schedule a concept compatibility call. This call will begin with a courtesy invitation for your spouse or supportive decision maker. During this 1-hour call, we will focus on the Morning Dew's core values and vision. Based on our conversation – we will determine if our core values align. If so, we will ask you to fill out a Request for Consideration application.
Request for Consideration
Upon receipt of your completed application, our executive team will review the application and if acceptable, award you the opportunity to continue through our process.
Mutual Expectation Call
During this 1-hour teleconference call, our team will collaborate to deliver a complete overview of all marketing, training and support programs. Depending on the level of business expertise, some candidates will be scheduled to attend a start-up workshop conference call.
Start-Up Workshop Call
This 1-hour teleconference call is an opportunity for you to discuss the start-up process and how to open safely and creatively under budget with four key objectives:
A) How to find the least expensive money
B) How to utilize the money that will yield the very best tax advantages
C) How to minimize your personal collateral to open your business
D) How to protect your working capital In this workshop, our team will guide candidates through the initial franchise fee, how the landlord contributes to the build out allowance and free rent, and discuss how to lease furniture, fixtures and equipment.
Four to 15 days prior to attending Discovery Day, we will mail or email the Franchise Disclosure Document.
After completing the Mutual Expectation call or Start-Up Workshop call, our candidate will be invited to attend a regional certified Discovery Day.
Review information, attend a webinar, and one on one consultation
Review and discuss the Franchise Disclosure Document
Complete your Application
Talk with other franchisees about their success
Meet with our executive team
Business plan approval
Sign the franchise agreement